Alex Meier

President & CEO

Alex Meier
President & CEO, Vancouver


As co-owner and President of the Vertical Insurance Group Ltd – parent company to several large insurance brokerages throughout BC and Canada – I help guide the growth of the organization through tactical acquisitions, strategic planning, mentoring of our existing team of insurance sales experts, and mindful recruiting of new client-focused entrepreneurs.

Based on a genuine belief that, in order to be the best, you must attract the best, I work on the platform of culture and “fit”. Whether it be in the hiring of new staff or in the pursuit of major broker acquisitions, my strategic plan includes seeking out individuals or teams that mesh with my own core values of: Teamwork, Integrity, Innovation, Expertise, Entrepreneurship, Client Centricity, and Fun. Once the team is in place, the real work begins, because it is only through honest communication, customized coaching, effective problem solving, and collaboration that the best choose to stay.

The strength of an organization is rooted in the quality of its people, and clients are best served by a team of leaders possessing specialty knowledge and skill. My goal is to create a national and industry-leading risk and insurance team, committed to providing superior service, backed by expert knowledge and innovative product offerings.

Coaching, Strategic Planning, Operations Management, Contract Negotiations, Recruiting, Business Development, Sales, Mergers/Acquisitions.

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